MICO: DRINK, DIG & DANCE

CLIENT: Mico Seltzer

PROJECT TYPE: Concept, Design

OVERVIEW: According to Mexico's National Committee for Agave Production, there won’t be enough agave to meet the needs of Tequila producers in the next few years. This lead us to create a campaign that will urge awareness in our Los Angeles community and ensure Tequila’s future. Our goal is for LA to have a real piece of Mexico on every corner - giving people a reason to come together and enjoy themselves while doing some good and sipping on our new Mico Seltzer.