NIKE: KYRIE INVITATIONAL
CLIENT : Nike
KEY ROLE & RESPONSIBILITIES: In this project, I helped Nike design and develop all physical and digital creative assets, including custom graphics/textures, physical and digital branding, merchandise, and worked along side the Art Director in developing the overall style guide for the consumer activations in both in-arena and OOH.
PROJECT TYPE: Experiential, Graphic Design, Digital, Print
OVERVIEW: The Kyrie Invitational is a basketball tournament held at the Barclays Center featuring some of the area's top girls and boys high school basketball teams in the tri-state area. This one day event elevates the high school season tip-off through the lens of hometown legacy, Kyrie Irving.
OBJECTIVE: Re-introduce Kyrie to the NYC market as a hometown legacy and inspire high school athletes and fans to leverage sport (basketball) to unlock potential.
Kyrie 6: In order to align with the NBA season and Kyrie’s “return home” Nike released the Kyrie 6 Series on 11.11 (typically not a holiday shoe). This series included a limited Black and White release which influenced the look and feel for the Invitational.
