CLIENT : Uber Eats

Chinese New Year is one of the most vibrant and colorful celebrations where people take to the streets both in Asia-Pacific and across the globe. Food not only takes center stage but it is an inseparable part of every Chinese New Year celebration. This year, Uber Eats and Optimist brought to life an immersive pop-up dining space in the heart of Taipei, creating a unique opportunity for people to celebrate the holiday together with friends and family.

The small existing Churro shop was transformed for the celebration, taking age old traditions and blowing them out with a modern spin to take over the space. The glass facade was covered in colored vinyl reminiscent of Chinese paper cuttings; the pattern continued into the walls of the interior with the addition of different lucky symbols.